Darren Fretter-Hall has joined leading chemical water treatment and filter manufacturer Fernox as its new Area Sales Manager in the Midlands. With 20 years of experience in customer engagement, Darren will be a valuable asset to the Northern Sales Team. His role will include working with merchants, contractors and local authorities to promote the company’s extensive product portfolio.

Darren previously worked as an Area Sales Manager at Danfoss, where he was instrumental in establishing successful customer relationships and was responsibility for selling the complete range of products.

Darren’s remit at Fernox will see him focus on the expansion of the Fernox business, whilst continuing to develop strong and collaborative relationships with its valued customer base.

“This is an exciting opportunity to be part of a market-leading company,” commented Darren. “Fernox is the original pioneer of chemical water treatment products, and has always been committed to the development of energy efficient solutions. I am eager to demonstrate to customers how our innovative product range can achieve superior results.”

“We already have an established and experienced sales team here in the Midlands and I am looking forward to working alongside them to continue our excellent work with customer engagement.”